Helping Gonzaga University Students and Alumni Clarify and Achieve Their Academic and Professional Goals

Tag: Linkedin


Screen Shot 2014-03-18 at 1.00.33 PM

Hello! My name is Emily Piskulick and I’m the Career Center’s Social Media Intern this year. Last week, I attended the San Francisco Trek and had the opportunity to visit LinkedIn and Weber Shandwick in downtown San Francisco. Here’s the part where I encourage all of you to go on the treks — literally, I don’t know why you wouldn’t. It’s five hours of your spring break and I left with countless connections and inspiration to get hired.

At LinkedIn, my favorite part of the office tour and presentation was the actual PowerPoint presentation. Led by fellow GU alum Audra Bloom, this presentation wasn’t just about how to get hired at LinkedIn — it was about how to use LinkedIn to get hired anywhere.

Did you know that 70% of jobs today are found through networking? I didn’t, until I visited LinkedIn. That statistic really stressed the importance of profiles on sites like LinkedIn, don’t you think?

Some of the best tips that Audra gave us in her presentation are below. If you don’t have a LinkedIn profile yet, I would highly suggest getting one. And, if you have any questions while you’re building your rockstar profile, don’t hesitate to drop by our offices in Crosby 211.

  • Visit your University’s page on LinkedIn to see what GU grads do, where they are, when they graduated, what they studied and how you’re connected. GU grads are extremely willing to help out fellow GU grads get hired!
  • Fill your profile with keywords. Many sites simply scan your profile for keywords that match their job description. I’m a PR/Marketing student, so some keywords you might find on my site are: public relations, marketing, communications, time management, social media, CisionPoint, blogging, Facebook, analytics, etc.
  • If you want to contact someone via InMail (LinkedIn’s internal e-mail service) but aren’t a 1st connection with them, no worries! Invite them to connect and in the message, include information about yourself and explain why you want to connect. Speaking of which, you should always personalize invitations to connect in the Message box.
  • Upload samples of your work. Some projects at jobs or majors may be easier to upload samples of work because they’re more visual in nature (i.e. photography, graphic design, etc.), however if you have any documents you’re proud of, projects you can boast or anything you’ve created at previous jobs, be sure to put that on your profile. The more you can show you’ve done, the better.

I really hope that this post and these tips and tricks from LinkedIn have proven helpful — now go, create your profile, discover all that LinkedIn has to offer and get hired! #HireAZag

Step 6: Nail the Interview

Through hard work and dedication and have landed the interview for a dream gig.  Now, it’s time to put your researching hat on to become prepared and feel more confident about the company you are interviewing with. LinkedIn, once again can be a great tool!

There are four questions you should be prepared to answer, or at least have knowledge of when at an interview:

1. What is company’s mission/product?

2. Who is the competition?

3. What does the corporate culture look like?

4. Company changes/forecast.

This video will give you tips and tricks for handling these questions, plus:

  • Quickly learn the basics about any company—and their competition
  • Find out and prepare for unique job requirements for each position
  • Follow your target companies using the Company Buzz app
YouTube Preview Image

If you find yourself stick stuck after going through these video tutorials, the Career Center is happy to help you!  Give us a call 509-313-4234 or  We are happy to coach to you towards effective LinkedIn strategies.

Step Five: Activate Your Network

You’ve developed your personal brand.  You have begun to expand your professional network.  Now it’s time to place your LinkedIn skills to work, and start searching for the opportunities that fit you!

More than 70% of jobs are found through networking. LinkedIn can help you:

  • Find jobs through postings on LinkedIn and tap your network to get a leg up
  • Reach out to your existing network to find unlisted opportunities
  • Find your way “in” by using company pages, groups, and search

This LinkedIn video will give you come helpful tips and tricks for navigating the job search while maintaining your personal brand and ultimate career goals.

YouTube Preview Image

Step Four: Grow Your Network

Now, it’s time to take your professional brand to the street, (so to speak) and start growing your network.  Many students are lost when trying to conceptualize the formation of a professional network.    In all honesty, it’s pretty simple.  Think of an onion with an immediate core of friends and family.   (Yes, you can connect to your parents on LinkedIn!)  After that, start connecting to recent alumni of Gonzaga.

  • Join LinkedIn groups for your alumni and the industry you’d like to work in.  Here are some “Zag Only” groups I’d recommend: Gonzaga Alumni Association, Gonzaga Career Center, Gonzaga University.
  • Request introductions from your connections to grow your network, gain advice, and open doors to new opportunities.
YouTube Preview Image

Step Three: Who do You Want to Be?

Ah, the aged old dilemma: What do you want to be when you grow up?   You find yourself searching on job boards all around the internet with little to no luck.  Sometimes, adding a bit of focus will amp up your search by narrowing down types of industry or field you want to work in.

Through groups and professional networking, LinkedIn can give solid guidances for “next steps” in your career.

  • Search LinkedIn to learn about career paths, industries, and geographic locations
  • Engage with industry groups to keep up on hot topics and trends
  • Visit company pages and follow companies to see who’s coming and going
YouTube Preview Image

Step Two: Discover Your Brand

Are any of these logos familiar to you?  They should be. These logos represent the brands of some of the world’s most recognized companies.   Time and energy has been spent to develop brands to highest potential while maintaining quality repuation.  What, does this have to do with your job search?  In one word: everything.

If you are a recent graduate, your time at Gonzaga and tuition expenses is your investment in your potential brand as a potential professional.  Now, it’s time to sell that personal brand to the world!

The highlighted video from LinkedIn today discusses branding yourself as a professional on LinkedIn. From your profile photo to an appropriate headline, this video will guide you step-by-step to bringing out your brand.

YouTube Preview Image

Not quite sure where to start?  The Career Center staff is happy to help during the summer! Send us an e-mail at

Social Media and YOUR Job Search

Let’s face it, love it or hate it social media is here to stay.  Information is being shared faster and at higher volumes than ever before.  For any and all job seekers, this sharing of information can be slightly intimating (to say the least). Where then in the vast open space of the internet, should job seekers start?

My personal recommendation:  LinkedIn.  Many Gonzaga students have heard me on my soapbox for months about the literal power of the professional networking capabilities of LinkedIn.  I remember teaching a “How-to” seminar in January with an on-campus business fraternity.  Months later, I would ask the students who participated in the seminar how their profile looks.  They would look at me sheepishly and say,”Not great…”

Now, I have to wonder: where is the disconnect? What is preventing students from becoming more involved with LinkedIn?

For that, I have a simple answer: Honey vs. Molasses.

In the world of social media networking, Facebook is quick and easy.  Students have become accustomed to gaining new “friends” quickly and fluidly.  (Yes, similar to pouring honey.)  LinkedIn however, takes a little bit more time.  Relationships and contacts have to be researched and cultivated.  “Adding” contacts takes patience and time.  (Both typically are lacking when in the midst of a job search.)

To up the ante I thought I would share three major facts to drive home my point that LinkedIn is your social media answer for job seekers;

  1. As of April 10, there was approx 65 million users on LinkedIn.
  2. In a December 2009 survey of 1,200 hiring and recruitment managers, 79% of those surveyed reviewed online information about job applicants.   70% said they rejected candidates based on what they found. (For the full PDF and presentation, check it out here: “Online Reputation in a Connected World
  3. In a Google search, the LinkedIn profile will be highlighted in the top 3 search results.

LinkedIn has great training resources in their training center to get new users started.  We will feature the videos once a day to break apart the intimating LinkedIn dragon.

YouTube Preview Image

Happy networking!

Curious how to make LinkedIn Work for You?

There is quite a bit of confusion sometimes with college students and LinkedIn.  With the biggest question being, “If I already have a Facebook account, then what’s the point?”  Well… there is quite a big divide actually.  You see, LinkedIn is a strictly professional networking site bringing 55 million professionals together from around the world to share knowledge and network. Unlike Facebook, with LinkedIn you never have to worry about inappropriate photos or funny quizzes you took with your roommate last year.

If you are curious at how to get started…check out this great presentation below.

Once you do join as many groups to facilitate ease of digital networking.  These would be a handful of my personal recommendations:

Of course there are literally hundreds of different groups, make sure to join the one that fits your field, industry or geographic preference.

Social Media, Friend or Foe?

Angel Devil

Are you curious about your on-line presence with social media? Do you have questionable information (and photos)  “up for grabs” when it comes to Facebook, MySpace or other social media? Would you want potential employers seeing this side of you?
If “Google-ing” yourself makes you slightly nervous, join us for the Career Center’s

Social Media: Friend or Foe Seminar

Wednesday October 28th at 7 pm

Road to Bali, 2nd Floor Crosby

This seminar is presented by Belinda Bobko & Cassandra Marrs.