{"id":561,"date":"2020-04-04T19:15:30","date_gmt":"2020-04-04T19:15:30","guid":{"rendered":"http:\/\/blogs.gonzaga.edu\/takingcareofbusiness\/?p=561"},"modified":"2020-04-04T19:15:30","modified_gmt":"2020-04-04T19:15:30","slug":"mktg-489-content-marketing-fall-2020","status":"publish","type":"post","link":"https:\/\/blogs.gonzaga.edu\/takingcareofbusiness\/2020\/04\/04\/mktg-489-content-marketing-fall-2020\/","title":{"rendered":"MKTG 489 Content Marketing Fall 2020"},"content":{"rendered":"<p>MKTG 489 Content Marketing (Wed, 6-8:30 pm)<\/p>\n<p>Explore the strategies content marketers use in today\u2019s business environment. Learn how to design, implement and measure multi-platform \u201cstorytelling\u201d campaigns, including print, web, social, video and podcasting. This course will utilize a framework designed by industry leaders, covering theoretical and practical approaches, and real-world case studies. Students will create marketing content potentially suitable for inclusion in a digital portfiolio. (Prereq:&nbsp; MKTG 310)<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Does this course meet any requirements?<\/strong><\/p>\n<p>This course will fulfill the 3 upper division elective credits for Marketing concentrations.&nbsp; It also may be used to fulfill 3 elective credits for the Promotion minor or the Digital Marketing minor.&nbsp; This course also meets the broadening requirement for single-concentration business students who aren\u2019t in marketing.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Why should I consider this course? <\/strong><\/p>\n<ul>\n<li>If you are interested in advertising agencies, this course will help you understand what happens when an idea goes from being an idea to a final product.<\/li>\n<li>In this class, you\u2019ll learn how to structure a narrative and tell a story from beginning to end in a creative way. You\u2019ll learn how various aspects of multi-media design can shape a story.<\/li>\n<li>Students will have the opportunity to create multiple pieces of content to add to their portfolio sites to show to prospective employers.<\/li>\n<li>One of the most important modern marketing skills that professionals say students should master is content marketing.&nbsp; (See this infographic for one such example:&nbsp; <a href=\"https:\/\/online.maryville.edu\/blog\/11-modern-marketing-skills-for-business-innovators-to-master\/\">https:\/\/online.maryville.edu\/blog\/11-modern-marketing-skills-for-business-innovators-to-master\/<\/a>.)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Any questions about the course may be directed to Professor Bunch at <a href=\"mailto:bunch@gonzaga.edu\">bunch@gonzaga.edu<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MKTG 489 Content Marketing (Wed, 6-8:30 pm) Explore the strategies content marketers use in today\u2019s business environment. Learn how to design, implement and measure multi-platform \u201cstorytelling\u201d campaigns, including print, web, social, video and podcasting. This course will utilize a framework designed by industry leaders, covering theoretical and practical approaches, and real-world case studies. Students will [&hellip;]<\/p>\n","protected":false},"author":288,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-561","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.gonzaga.edu\/takingcareofbusiness\/wp-json\/wp\/v2\/posts\/561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.gonzaga.edu\/takingcareofbusiness\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.gonzaga.edu\/takingcareofbusiness\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.gonzaga.edu\/takingcareofbusiness\/wp-json\/wp\/v2\/users\/288"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.gonzaga.edu\/takingcareofbusiness\/wp-json\/wp\/v2\/comments?post=561"}],"version-history":[{"count":1,"href":"https:\/\/blogs.gonzaga.edu\/takingcareofbusiness\/wp-json\/wp\/v2\/posts\/561\/revisions"}],"predecessor-version":[{"id":562,"href":"https:\/\/blogs.gonzaga.edu\/takingcareofbusiness\/wp-json\/wp\/v2\/posts\/561\/revisions\/562"}],"wp:attachment":[{"href":"https:\/\/blogs.gonzaga.edu\/takingcareofbusiness\/wp-json\/wp\/v2\/media?parent=561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.gonzaga.edu\/takingcareofbusiness\/wp-json\/wp\/v2\/categories?post=561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.gonzaga.edu\/takingcareofbusiness\/wp-json\/wp\/v2\/tags?post=561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}