This year’s Careers in Marketing Day is on Friday, February 28^th. We have three events planned, including a career development workshop at 10 am, a panel presentation on career paths in marketing at 2:10 pm, and a networking social at 3:00 pm. I wanted to particularly draw your attention to the Career Development workshop as it may be of interest to any SBA student.

Here’s a link to that event: https://www.gonzaga.edu/news-events/events/2025/2/28/career-development-workshop—brandyou

Career Development Workshop – “BrandYou”

10:00 – 10:50 a.m. – Jepson Center, Wolff Auditorium

Presented by: Marketing Advisory Board members Aaron Sanchez (Creative Director at LinkedIn) and Patrick Byers (Founder of Outsource Marketing), along with Vicki Hucke from CPD.

Event Description:

Position yourself for a job you’ll love.

How will you stand out in a sea of candidates? Learn how a personal brand can help you get noticed. Alumni with expertise in personal positioning and LinkedIn profile building will be joined by a representative from CPD to get you the tools you need to build the brand that’s unique to you. Learn how to:

• develop career goals and professional values
• strategize and build a “personal brand” 
• create a LinkedIn profile and use it as a student