The Graduate School of Business (GSB) co-hosted two incredibly successful events this spring. In February, the GSB along with the School of Business Administration, proudly sponsored the 4th annual Aram Lecture on Business Ethics. In honor of Gonzaga’s 125th Anniversary celebration, Dean Barnes requested the current John L. Aram Chair of Business Ethics, Dr. Brian Steverson, deliver the lecture. Dr. Steverson passionately spoke to a packed room of over 225 faculty, staff, students, and local community members on Business Ethics Education as Transformative: The Jesuit Tradition.
Responding to the most recent financial crisis and contending that business schools were at least partially culpable, Dr. Steverson argued that business education should be “Jesuitized.”
While some schools have added Business Ethics courses in the years following the financial crisis, this often amounts to mere window dressings rather than a substantial change of content. On the other hand, Jesuit universities have a long tradition of thoroughly integrating ethics into their business curriculums (something that should be very familiar to our alums). This shift to a Jesuit model of business education is necessary for all universities if we hope to develop business leaders who understand the true purpose of business is to enhance the common good. Of course, Dr. Steverson acknowledged that it is not a guarantee, but “Jesuitizing” is a step in the right direction.
How can the Graduate School of Business make 2.8 million impressions in a single week?
#SocialBizGU–an interactive discussion and networking event held last April with the help of a panel of local social media experts compiled by our Alumni Executive Board. Over 100 students, faculty, alumni, and local business leaders gathered in Wolff Auditorium as alum Eric Agnew (MBA ’11) moderated this stellar panel.
The panel of experts included:
Dave Sposito: Radio Broadcasting Personality, The Dave-Ken-Molly Show, 92.9
Jen York: Social Media Correspondent & Producer, KREM
Mike Ellis: Social Media Contractor & Marketing Consultant
Doyle Wheeler: New Media Entrepreneur, Kinetek Media
Josh Wade: Owner of Nectar Tasting Room & Nectar Media
Dawn Shrum: Corporate Online Marketing and Public Relations Analyst, Itron Inc.
Paul Warner: Social Media & Communications, Northern Quest Resort & Casino
Normal presentation decorum was thrown out the window. For once, audience members were not required to silence phones, laptops, and tablets. Instead, everyone in attendance (included the panel!) was encouraged to tweet during the panel discussion. The “TweetReach Report” above shows the power of social media outreach. There were so many questions for our experts that the lively conversation extended into the networking event that followed.
#SocialBizGU’s resounding success led to a new course offering for MBA students this fall. Agnew’s 1-credit Social Biz class promises students interaction with local experts while exploring the impact of Social Media on business. Students are loving it so far–follow the class discussion on Twitter at #SocialBizGU (while you’re at it, follow the GSB: @GonzagaMBA)!
Fall 2013 Social Networking Event
On Friday, September 20th, the Graduate School of Business hosted the 2013 fall social networking event at the Saranac Public House. The pleasant fall weather along with the outdoor backdrop of the Saranac set the perfect stage for the event.
“Speed Networking” rounds kicked off the social, as over 30 attendees dispersed to the four tables. Five speakers were stationed at the tables, each with different talking points.
Terri Alvarado— TMA Business Consulting Services, MBA ’07: Networking
Terrence Browne— Avista, MBA ‘01: Networking
Dr. Becky Bull Schaefer—Gonzaga University: Public Speaking
Eric Agnew— Itron, MBA ‘11: Social Media
Aaron Mangone— Boeing, MBA ‘13: GAMP
The GSB wanted to extend a special thank you to our five speakers for sharing their time and playing an integral part in the evening’s success.
Although the bell sounded after seven minutes to signal the change of tables, speakers and attendees at each table were still immersed in engaging conversations. After the Speed Networking portion, the students, faculty, and alumni continued to network in a less structured setting before the night’s end.