Fall 699 Elective Courses
Data Visualization (3 credits: full 15 weeks)
SocialBiz (2 credits – If you took SocialBiz for 1-credit last fall, you should not register for this course)
A radical shift in our culture has taken place in the last few years as a result of the explosive growth of Social Media. From a business perspective, as our consumers practices change, this means that there is an impact to: marketing methodology, how we generate sales leads, customer support interactions, consumer expectations and engagement, corporate transparency, managing brand image, and more. This course will examine the impact of Social Media on business and engage with local experts through interactive learning.
Adaptive & Servant Leadership (1 credit, note special dates: 9/2, 9/9, 9/16, 9/30, 10/7; Zagweb incorrectly lists it as a 10-week course)
The leadership decisions we make are often rooted in deeply held assumptions and values. Adaptive Leadership encourages you to evaluate and challenge these assumptions and how they impact your ability and effectiveness in exercising leadership. We will explore and discuss the relationship between authority and leadership, the dynamics between the individual and organization, exercising influence, and how to lead through uncertain change. This course will also explore the dangers involved in exercising leadership.
Business Modeling with Spreadsheets (1 credit)
This course is designed to develop skills in translating business decision problems into mathematical models and selecting appropriate mathematical techniques to solve them. Students will learn to formulate, solve, and interpret practical decision-making and planning models using spreadsheets.
Defending a Global Brand (1 credit)
Emerging and established firms increasingly compete in globalized markets, where they must balance the competitive strengths of the organizations and their brands across a variety of markets. New ventures must learn not only how to create their own identity, but to balance it against pressures from markets all around the world. In this course, we will analyze the challenges ventures have faced in taking their products and their brand identity global. By examining how these firms have succeeded and failed in the face of global pressure we will provide prescriptions for a competitive product and branding strategy that will allow new ventures to thrive in the global marketplace.
Entrepreneurship and Media (1 credit)
Is your message making sense to others? Times have changed and so has the way we communicate effectively. This course is designed to give you the latest tools to work with media to better your message. You will learn how to utilize media for your message, as well as sharpen your communication skills for business and personal advancement. We will examine both the mindset of these dueling, sometimes complimentary discipline behaviors, and explore the application of today’s models & tools to assist in your own maturation process both personally and professionally. Additionally, we will engage in an in-depth examination of entrepreneurship as a set of disciplined processes, discussing the realities of running a business or organization. To achieve this we will study both the practicality and the mindset of the entrepreneur and explore the application of traditional business tools and technical analysis, with a special emphasis on media relations. A critical function of this course is for you to analyze, synthesize, and apply theory to your personal experience in the marketplace.
Sustainable Global Development (1 credit)
The world has changed dramatically during the last century, both technologically and socially. We have seen dramatic increases in average lifespan in many countries, the growth of multinational businesses, the depletion of national and natural resources, and the tremendous advances in technology and production capacity in many countries. We are also witnessing the emergence of a “Green” economy and the development of new career paths for students and professionals alike who are ready to engage and participate in the “Green” revolution as business professionals, civic leaders, and educators in what is currently, and promises to remain for the indefinite future, the fastest growing sector in our economy. This course will introduce students to the core concepts, principles and practices of sustainable development (SD). It examines the environmental, economic, and social dimensions of SD by focusing on changing patterns of consumption, production, the distribution of resources, and the measurement of sustainability across borders. This course includes an international focus and examines the impact of globalization, the role of the private sector, and NGOs.
Advising Note – 699 Courses
If you wish to register for multiple 699 courses, you will receive an error on Zagweb. Email your advisor with the below list of information to complete registration.
1. Your name
2. Student ID
3. Description of the error/what you would like to register for
4. CRN of the course or courses you would like to add