This post is for students who will be juniors and seniors in Fall 2020.

The SBA has heard from many of you that the COVID-19 health crisis has made it difficult to find or keep a summer internship. In a regular summer, many of you would be doing internships for academic credit or for zero credit (no tuition) with a waiver of the experiential requirement of the business major. (If you are doing a summer internship, be sure to register for it. Click here.)

The SBA is offering the following summer class to help rising juniors and seniors complete their experiential requirement. There are two sections of this class:

1. BUSN 489 01 Summer Experiential Intensive (CRN: 41390): This is the section that counts for zero credits and can be taken without paying tuition. Successful completion of the course will waive the three-credit experiential requirement in the business major but will not provide the student with any credits. All students are still required to earn 128 credits for graduation. No tuition or fees will be charged for the class. This option could be right for students who have plenty of credits but need to take their experiential class.
2. BUSN 489 02 Summer Experiential Intensive (CRN: 41391): This is the section of the class that counts for three credits and requires paying tuition. The content and requirements of both sections are the same. This option is offered for students who need credits toward the 128 required for graduation. This option could be right for students who need more credits AND to take their experiential class.

Both sections of the class will be the same and will include one core experience on career preparedness and then will require each student to select three modules of experiential content from a menu. The module topics continue to be developed but could include content and experiences on analytics, research, business communication, international careers, and content specific to concentrations.

This class will only be offered in Summer 2020 to help students who have had their internships and other educational opportunities cancelled or who have not been able to attain an internship due to the COVID-19 health crisis. The class is an alternative to our internship policy and follows the same rules. Therefore, it is only available to juniors and seniors. Students who will be first-year or sophomore-level students in Fall 2020 are not eligible. (We hope Fall 2020 first-year and sophomore students will be able to take advantage of the internship policy when they are juniors and seniors!) To take the class, register on-line through Zagweb.

As a reminder, here is some information on the experiential requirement:

• Students with a single concentration need to take a Broadening course and either an International or Experiential course.
• Students with two or more concentrations (or a concentration in business plus an accounting major) need to take either an International or Experiential course.

Please visit your advisor to be cleared to register, review your mid-term grades, and talk about your future. A list of faculty office hours is available here. Tips from the Registrar are available here.

Frequently asked questions about registering for Fall 2020 courses include:

I want to get “signed in” to a closed section of a course. What should I do?

Answer: Download a Course Authorization form from this page and follow the instructions on the page for having it approved.

How do I declare my major/concentration or change my major/concentration?

Answer: Download a Declaration of Major from this page and follow the instructions on the page for having it approved.

I need a course that meets the experiential requirement for my business concentration. Which Fall 2020 classes will fulfill that requirement?

• ACCT 471 Forensic Accounting Lab
• BUSN 470 Multidisciplinary Act Projects
• BUSN 491 Startup Accelerator
• BUSN 494 Small Business Consulting
• Internships
• More courses may be added to this list, please check back.

I need a course with the core designation Global Studies, Writing Enriched, and/or Social Justice. How do I find out which courses have those attributes?

Answer: Instructions on finding attributes are available here. In the SBA, the following Fall courses will have those attributes:

• Global Studies: MKTG 417 International Marketing
• Writing Enriched: MGMT 350 Principles of Management, MGMT 400 Recruitment and Selection, and MKTG 315 Consumer Behavior
• Social Justice: BUSN 480 Senior Seminar Business Ethics

How do I know which classes I need to take?

Answer: Run a degree evaluation. Instructions for how to do so are available here.

How do I change advisors?

Answer: Download a Change of Advisor from this page and follow the instructions on the page for having it approved.

Can I count my internship for academic credit?

Answer: Juniors and Seniors can get up to three credits for internships but must meet the criteria. More information on how to register for an internship is available here.

I am a senior and plan to take business ethics. I thought I had to take BUSN 480 and BUSN 485, but I only see BUSN 480.

Answer: BUSN 480 (2 credits) and BUSN 485 (1 credit) have been combined into BUSN 480 (3 credits).

Can I take any section of BUSN 480 that I want or are sections restricted by concentrations?

Answer: BUSN 480 sections are no longer restricted by concentration. All sections are available to all concentrations.

When is my registration window?

Answer: You can find this information under the Registration tab on ZAGWEB:
1. Log into ZAGWEB
2. Select “Student”
3. Select “Student Profile”
4. Ensure the term you are registering for is selected in the upper left corner
5. Select “Registration Notices” in the upper right corner
6. You will see your time ticket indicated at the bottom of the “Registration Notices” section

I plan to take classes at another university this summer. How can I make sure those classes will transfer back to Gonzaga?

Answer: Instructions are available here.

I want to study abroad. How can I get courses at another university approved to count for my Gonzaga courses?

Answer: The process can be completed on-line by following these steps:

1. Complete the Course List Form Fall 2020 via fillable form on a computer but do not sign yet. (If your software technology is limited, you can print and hand write the information, but fillable form is preferred).
2. Email completed form to Study Abroad before June 1. (lombardi@gonzaga.edu; kaiel@gonzaga.edu)
3. Study Abroad will work with Chairs to obtain course approvals in June and email your updated form for your review. If everything appears okay, you sign the form and return it to Study Abroad. If you were expecting a different course approval than is listed, follow up with your study abroad advisor.
4. Signed forms will be scanned and uploaded to your application and then submitted to the Registrar’s Office.

MKTG 489 Content Marketing (Wed, 6-8:30 pm)

Explore the strategies content marketers use in today’s business environment. Learn how to design, implement and measure multi-platform “storytelling” campaigns, including print, web, social, video and podcasting. This course will utilize a framework designed by industry leaders, covering theoretical and practical approaches, and real-world case studies. Students will create marketing content potentially suitable for inclusion in a digital portfiolio. (Prereq:  MKTG 310)

Does this course meet any requirements?

This course will fulfill the 3 upper division elective credits for Marketing concentrations.  It also may be used to fulfill 3 elective credits for the Promotion minor or the Digital Marketing minor.  This course also meets the broadening requirement for single-concentration business students who aren’t in marketing.

Why should I consider this course?

• If you are interested in advertising agencies, this course will help you understand what happens when an idea goes from being an idea to a final product.
• In this class, you’ll learn how to structure a narrative and tell a story from beginning to end in a creative way. You’ll learn how various aspects of multi-media design can shape a story.
• Students will have the opportunity to create multiple pieces of content to add to their portfolio sites to show to prospective employers.
• One of the most important modern marketing skills that professionals say students should master is content marketing.  (See this infographic for one such example:  https://online.maryville.edu/blog/11-modern-marketing-skills-for-business-innovators-to-master/.)

Any questions about the course may be directed to Professor Bunch at bunch@gonzaga.edu.