MKTG 489 Content Marketing Fall 2020

MKTG 489 Content Marketing (Wed, 6-8:30 pm)

Explore the strategies content marketers use in today’s business environment. Learn how to design, implement and measure multi-platform “storytelling” campaigns, including print, web, social, video and podcasting. This course will utilize a framework designed by industry leaders, covering theoretical and practical approaches, and real-world case studies. Students will create marketing content potentially suitable for inclusion in a digital portfiolio. (Prereq:  MKTG 310)


Does this course meet any requirements?

This course will fulfill the 3 upper division elective credits for Marketing concentrations.  It also may be used to fulfill 3 elective credits for the Promotion minor or the Digital Marketing minor.  This course also meets the broadening requirement for single-concentration business students who aren’t in marketing.


Why should I consider this course?

  • If you are interested in advertising agencies, this course will help you understand what happens when an idea goes from being an idea to a final product.
  • In this class, you’ll learn how to structure a narrative and tell a story from beginning to end in a creative way. You’ll learn how various aspects of multi-media design can shape a story.
  • Students will have the opportunity to create multiple pieces of content to add to their portfolio sites to show to prospective employers.
  • One of the most important modern marketing skills that professionals say students should master is content marketing.  (See this infographic for one such example:


Any questions about the course may be directed to Professor Bunch at


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