January 2017

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Gonzaga’s School of Business offers one-credit weekend classes to all students each semester. These classes have three goals: 1. Teach skills that are often missed in the “regular” classroom 2. Engage students with members of the community (outside of the School of Business) 3. Get all class time done in a weekend.

Registration is open to ALL MAJORS. The classes are listed on Zagweb under BUSN 290.

Here is the list of this semester’s offerings.

Get Hired! How to Land a Job in Marketing & Advertising
Landing that first job out of college is a challenge. Learn how to dramatically increase your chances of getting your first job on your way to a career in marketing. Learn time-tested tactics to get past the gatekeeper, endear yourself to the hiring manager and land your first marketing job out of college. This course combines lecture, guest presentations and real-world work to put yourself in the best position possible upon graduation.
Course dates are Jan. 28-29, class will meet 9 a.m.-5:30 p.m.
Course is taught by Ed Reese, founder of Sixth Man Marketing

Intellectual Property
Intellectual property refers to creations of the mind for which exclusive rights are recognized. The course covers the field of IP from concept to practice and is taught by a lawyer.
Course dates are Jan. 28-29, class will meet 9 a.m.-5:30 p.m.
Course is taught by Crystal Bandy, lawyer

Career Formation
This class is designed for first-year and sophomore students but can be taken by anyone who is exploring career goals. It is taught with community partners and the staff of Career and Professional Development to help students “connect the dots” between their interests, values, skills, and academic and career options. The Ignatian pedagogical paradigm invites Gonzaga University students to experience, reflect, and act on their career formation goals. Exercises will help students think about their career goals in relationship to their academic and co-curricular experience. This course offers students an introduction to the career development process.  Through self-assessment, exploration, and reflection, students identify potential career interests and gain an understanding of how their interest, values, skills and major relates to various careers and professions. From career exploration to self-marketing, this course offers students increased awareness of their own knowledge, skills and abilities.  At the end of this course, students will be able to fully utilize career resources and services available to integrate their learning and experience.
This class is team taught.
Class dates are Feb. 4-5, class will meet from 4-10 p.m. Friday and  9 a.m. – 8 p.m. Saturday

Introduction to Non-Profits
This class is the first in a three-class series on non-profit management. You can take one, two, or all three classes in the series. This class will provide an introduction to non-profits, covering legal structure, a few regulatory pieces, mission and visioning, basic strategic planning, and a survey of the local non-profit sector. The second class in the series (Fall 2017) will cover non-profit governance and leadership and the third class in the series (Fall 2017) will focus on social enterprise.
Course dates are Feb. 11-12, class will meet 8 a.m.-5 p.m. Saturday and 8 a.m. – 4 p.m.
Course is taught by Jamie Borgan, Program Director of New Leaf Transitions Bakery and Café

Image and Reputation Management
Whether it’s personal or professional, everyone has an image. You have a self-image and others have an image of you. Over time, you develop a reputation. What does your image say about you? Whether through social media, personal interaction, or word of mouth, your image and reputation can determine whether you prosper. This course is designed to support you in your endeavors to build, maintain, and even repair your personal and professional image and reputation.
This course will be taught by Stephanie Vigil, News Anchor at KHQ-TV.
Course dates are Feb. 11-12, class will meet 9 a.m.-5:30 p.m.

Financial Analysis & Decision Making
This course will introduce students to accounting and finance concepts critical to decision making and analysis in three settings: (1) personal finance; (2) corporate/organizational finance; and (3) public finance. During this course, students will examine the utility of accounting information and thought processes in a series of financial decision making and analysis contexts through readings (course text and articles), discussions, written assignments, interaction with guest speakers, reflection opportunities and a culminating group presentation. Students will also be challenged to think critically about the important role of ethics in financial decision making. This class is intended for non-business majors who want to learn more about accounting and finance.
Course dates are Feb. 25-26, class will meet 9 a.m.-5:30 p.m.
Course is taught by Dr. Matt Hoag, assistant professor of accounting

Strategic Planning for Total Quality
One common characteristic of successful organizations is a robust strategic planning process.  Good planning is also a valuable life skill for individuals. This class will provide students education and training about while participating in a facilitated strategic planning process. Designed to be thorough and in depth, students will be introduced to a wide variety of planning components including a ‘how to’ planning process template.  Designed to be fun, intensive, hands on learning about how and why practicing strategic planning serves both individuals and organizations, participants will also leave with a written personal plan focused on achieving their long term success.
Course dates are March 25-26, class will meet 9 a.m.-5:30 p.m.
Course is taught by Tom Agnew, owner of Agnew Consulting

This course will focus on the practice of moving individuals to a different point of view. It will delve into the art and the science of prospering in the most competitive and potentially rewarding part of the business dynamic, moving individuals to buy a product. During the course, we will explore creativity, ethics and motivational science in the realm of front line sales.
This course will be taught by Michelle Anderson, a 30-year sales manager in the insurance industry
Course dates are April 7-9, class will meet 4-9 p.m. Friday, April 7, 9 a.m. – 3 p.m. Saturday, April 8, and 9 a.m. – 3 p.m. Sunday April 9

Mean girls, queen bees, and nasty women: Women in the Workplace
This class will integrate knowledge from the women studies and business literatures to examine the challenges women face in the workplace. Course will examine popular culture artifacts on women in the workplace such as memes, television and movies, and popular business books. It will also cover skill building through business case studies and scenarios.
This course is team taught English Professor Patsy Fowler and Management Professor Molly Pepper
Class dates are April 7-8, class will meet from 4-10 p.m. Friday and  9 a.m. – 8 p.m. Saturday.

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