MKTG 489 Content Production

Please note an awesome new course offering for Fall that will be taught by Aaron Sanchez, ’02. This course has a MKTG 310 pre-req and requires an application to register, as outlined below. The first class is FRIDAY, AUG. 30.

MKTG 489 Content Production

Learn how to produce professional-quality digital content. In this course, you’ll learn the production process from an advertising industry veteran, giving you an up close look at how agencies and production companies take an idea and turn it into a live product. Specifically, you’ll make a series of audio podcasts about Gonzaga alumni and their careers and lives after leaving GU. (Course Prereq: MKTG 310)

Schedule: The in-person portion of this course takes place over three weekends. Attendance at these sessions is required.

Session 1 (Friday, Aug 30, Saturday, Aug 31)

Friday: 4pm – 7pm Saturday: 10am – 4pm

Session 2 (Friday, Sept 27, Saturday, Sept 28)

Friday: 4pm – 7pm Saturday: 10am – 4pm

Session 3 (Friday, Nov 22, Saturday, Nov 23)

Friday: 4pm – 7pm Saturday: 10am – 4pm

Does this course meet any requirements?

This course will fulfill the 3 upper division elective credits for Marketing concentrations. It also may be used to fulfill 3 elective credits for the Promotion minor or the Digital Marketing minor. This course also meets the experiential requirement for business majors or the broadening requirement for single-concentration business students who aren’t in marketing.

Why should I consider this course?

  • If you are interested in advertising agencies, this course will help you understand what happens when an idea goes from being an idea to a final product. The production process that applies to podcasts also applies to film, social media, and print productions.
  • In this class, you’ll learn how to structure a narrative and tell a story from beginning to end in a creative way. You’ll learn how music, editing, and sound design can shape a story.
  • We’ll study industry-leading podcasts, learning what makes them so popular. You don’t need to be a fan of podcasts, and you may not be one after the course. But, you’ll learn more about the sector of media that’s growing faster than any other.
  • Students in this course will get to meet about 45 different GU grads and learn how they built their careers after leaving school. The insights students will gain from the alumni will help them on their own career paths.
  • Students will leave the class with three professional-quality productions and an ad campaign that they can put on their resume and possibly their portfolio sites to show to prospective employers.
  • One of the most important modern marketing skills that professionals say students should master is content marketing. (See this infographic for one such example:

How can I register for this course?

If you are interested in registering for this course, you must submit your resume via email to the course instructor at Your resume should display relevant coursework, volunteering, or jobs that have prepared you for this course. Previous work in production is not a requirement.

Any questions about the course may be directed to Aaron at


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