Dr. Mary Heitkemper, the Career and Professional Development liaison to the School of Business Administration, is available to provide career development support for you over the phone, via e-mail exchange or through a virtual Zoom meeting.  You can request an appointment through Handshake at https://gonzaga.joinhandshake.com/login or by calling CPD at 509-313-4234. 

Even though most of CPD’s in-person programs and services have been postponed or cancelled, CPD would like to remind you of a few things you can do right now to keep your career goals moving forward: 

• Set up a one-on-one appointment with a CPD team member via Handshake to discuss your career goals. 
• Search job and internship opportunities in Handshake. 
• Log in to CareerShift to research employers, peruse job & internship opportunities, and identify contacts within specific organizations. 
• Practice interviewing through InterviewStream. 
• Write or update your resume. 
• Write or update your job search correspondence (cover letters). 
• Create a ZagsConnect account to start networking with other Zags. 
• Explore career options by visiting the “What Can I Do With This Major” website.
• Create or enhance your professional profile on LinkedIn.   

In addition, you will find a variety of online resources to support you 24/7 as you work with CPD remotely.  These resources can be found at: 

https://my.gonzaga.edu/student-life/career-services/career-planning-tools-resources/downloadable-documents.

https://my.gonzaga.edu/student-life/career-services/career-planning-tools-resources/online-resources

The School of Business offers on-line resources for writing via Blackboard. To enroll in the Blackboard course:

• Begin by signing into Blackboard (learn.gonzaga.edu) and searching for the course “School of Business Student Resources” or by clicking here
• If you are not already enrolled, you will likely get the following warning message: “User is not enrolled in course.”
• To enroll, click on “Click here to enroll” and on the next screen, click on “enroll.” Click “select” on the next screen.
• Click OK to proceed to the course after you have self-enrolled.

Gonzaga’s School of Business offers one-credit weekend classes to all students each semester. These classes can often serve as general electives in a student’s pursuit of a degree. Registration is open to ALL MAJORS.

TO REGISTER, CALL THE REGISTRAR’S OFFICE AT 313-6592. REGISTRATION IS NOT AVAILABLE ON ZAGWEB.

BUSN 255 CRN: 25157 Effective Negotiations
April 17-19
Leadership today requires a skillset of flexibility in the face of change, resourcefulness in our unique roles and industries and the ability to be agile as a leader in negotiation. Negotiation in leadership requires a foundation of trust and an understanding of multiple perspectives to successfully navigate a variety of challenges. In this course, you will learn to build trust in preparation for negotiation, understand the dynamic nature of business relationships and approach each negotiation with a plan for maximizing the negotiation and long-term relationship. Negotiation is an essential tool in the skillset of leaders at any level, in any industry as we strive for excellence in our business relationships.

HOW ON-LINE WILL WORK: The Effective Negotiations course will kick off at 6 pm Friday evening for lecture and class exercise.  Recorded Zoom sessions will take the student through Saturday’s work at his or her own pace with written response exercises including class Discussion Board.  Sunday will kick off at 9 am live with a Zoom online session class exercise, recorded Zoom sessions will take the student through Sunday’s work at her or her own pace and a wrap-up session exercise at 3:00 pm on Sunday.

Greg Husted, Organizational Development Manager, Kootenai Health

BUSN 269 CRN: 25153 The Expert Within
April 24-26
What does it take to be an Expert? If you are just starting out in your working life or career, it might seem impossible to imagine. But YOU could be an expert if you have the right tools and understand how to use them. In this course, we’ll examine an idea from nature that the most complex system – an expert system – is really a simple matter of applying just four very basic rules. If you master these four rules, applying them over-and-over again, you can become an expert in any subject. This course will involve readings, on-line research, collaboration, writing, and a short subject matter presentation.
Robert Ruder, IDIC Designs

HOW ON-LINE WILL WORK: Class will be available in synchronous and asynchronous format. We’ll follow a 3-day format for our class: Friday 4pm-8pm, Saturday 10am-6pm, and Sunday 10am-3pm. Our class time will be a mix of on-line zoom sessions with the instructor, peer-to-peer Zoom break-out rooms, and on-line/off-line time to complete course digital content and assignments. The format will allow for Instructor lecture, Instructor-Student Q&A, as well as Peer Group dialogue and review. A details schedule and pre-class preparation will be provided approximately 3 days before the class to get us off to a great start on Friday night.
Course Modules will be:

1. Why we don’t listen to Experts anymore.
2. Understanding the DSRP Model for Expert Development
3. How Elon Musk became the Expert of Electric Cars…and Rockets, and Satellites…
4. Finding the Reasons Why YOU Should be an Expert
5. Your Continuing Growth as an Expert

BUSN 270 CRN: 25154 Rhetoric, Influence, and Power
April 24-26
The purpose of this course is to introduce students to concepts involving power and influence in organizations. By the end of the course, students should have a basic proficiency in recognizing how they are being influenced from the outside, as well as providing tools to be more intentional in their own use of influence. Starting with an introduction to general power theory, the course will provide a basic understanding of what power is and how it is obtained. The course will then proceed to analyze different tactics of influence and how they relate to power itself. Students then examine three forms of rhetoric, and how they can be applied to influence others. Finally, the course will explore ethics in relation to the use power and influence.
Tom Buck, Infrastructure Architect, Gonzaga University

BUSN 268 CRN: 25179 Personal Financial Planning
April 24-26
Introduction to the fundamental principles of comprehensive personal financial planning. Class will include an analysis and evaluation of financial strategies, current topics in wealth management, and career options for financial planning.
Steve Larsen, President, Columbia Advisory Partners

HOW ON-LINE WILL WORK: Class will begin at 5 p.m. Friday, April 24 with a live Zoom session that will last approximately 1 hour. Live Zoom sessions will also take place Saturday from 9am -11am and 1pm -3pm. The remainder of class instruction will take place on recorded video and will include exercises that are due by the end of the day Sunday.

In light of the COVID-19 on-line nature of our courses, rather than listing “office hours,” this blog provides information on getting in touch with your instructors and advisors.

To register for an internship, please see this blog. Internship credit is not awarded retroactively. Students must be registered for internship credits BEFORE internship hours are started. In other words, students cannot apply for credit for an internship that is already completed. All internships must receive prior approval to count toward academic credit.

Internship assignments and deadlines are described on the Blackboard page that accompanies the student’s registration in the Internship “class.” The descriptions below are meant to provide students considering an internship with information on what is expected.

Generally, to complete the internship, a student must complete the following assignments:

1. Short description with picture, intern’s name, logo of organization at which internship was completed, job title at organization, major and concentration, and expected graduation date. This description will be broadcast on the screens in the Jepson Lobby.

2. Longer description of less than 400 words for publication on website. Description will answer the following questions.

Who am I?
Where did I intern?
What did I do?
How did my GU business education prepare me for success?
How did having an internship set me up for future success?

3. Final project. The default final project for an internship is to write a paper on the experiential learning outcomes outlined by the student at the beginning of the internship. The paper requires three pages for each credit earned. However, there are alternative assignments available each semester. Students will find these options on the Blackboard site. The most common alternative assignment is a poster presentation to the faculty and staff of the School of Business Administration.

4. Self evaluation by intern will be emailed to intern at end of internship.

5. Supervisor’s evaluation of intern will be emailed to supervisor at end of internship.

Considering an internship? An internship can count toward the three required experiential credits in a business concentration. An internship is an experience that allows a student to apply academic knowledge and skills – while learning new knowledge and skills – within a professional work environment.
 
Here are a few reminders about internships for credit and two options for registration.
 
Reminders:
 
1. To receive academic internship for an internship, a student must be of junior or senior standing (60 or more credits) and have a 3.0 cumulative GPA. There is an option for sophomores to receive credit for internships, but it is limited to one credit.
2. A student can receive up to three academic credits for an internship. For each credit, the student must work 60 hours. To receive three credits, the student must work 180 hours. (Again, sophomores can only earn one credit.)
3. Internship credit is not awarded retroactively. Students must receive approval for internship credits BEFORE internship hours are started. In other words, students cannot apply for credit for an internship that is already completed. All internships must receive prior approval to count toward academic credit.
4. Only three internship credits can count toward a student’s degree. In other words, if a the student has already completed a zero-credit internship that waived three experiential credits, the student cannot retake the internship for three more credits.

Getting registered:

1. Download and complete School of Business Administration Learning Agreement and Internship Registration form.  Note:  Read requirements before signing.
2. Make an appointment with Vicki Hucke in Career and Professional Development by logging into ZagsIgnite and booking an appointment. DURING THE COVID-19, YOUR APPOINTMENT WILL BE HELD VIA PHONE OR ZOOM. You will not be registered until Vicki Hucke reviews and signs your forms.

Am I doing this for credit or a waiver of a requirement?

Option 1: Student registers for credits and pays tuition (in summer semester) or counts credits toward 18 credits (in fall and spring semesters). Number of credits is based on number of hours worked. Each credit requires 60 hours of work. Student completes all internship requirements as outlined above.
 
Option 2: Student registers for zero-credit internship and does not pay tuition or fees. Student completes all internship requirements as outlined above. This option allows for SBA experiential requirement to be waived but no credits are awarded. Each waived experiential credit requires 60 hours of work. To have experiential requirement fully waived requires 180 hours of work.

Students using either option are still required to meet all degree requirements and reach 128 credits to graduate. Option 2 is a common summer strategy for fulfilling the experiential requirement without having to pay summer tuition.

Requirements for completing the internship (assignments) are available in this blog.

Gonzaga’s School of Business offers one-credit weekend classes to all students each semester. These classes can often serve as general electives in a student’s pursuit of a degree. Registration is open to ALL MAJORS. The classes are listed on Zagweb.

BUSN.252.01 24693 Career Formation
JEPSON 113
Feb. 21, Friday, 4-10 p.m.
Feb. 22, Saturday, 9 a.m. – 8 p.m.
Brittany Leland, Associate Director, Career Education & Experiential Engagement in Career and Professional Development at Gonzaga.
What is the process for determining what you want to do with your life? Whether it is choosing a major or starting a career, students often struggle with narrowing down options and identifying what career paths might be good options for them. This course is designed to help students who are undecided about their major or career walk through the process of self-reflection and research. Students who complete this course will have a better understanding of the process and factors involved in making a career decision. Time will also be spent on understanding and utilizing tools that can be helpful in this process, such as LinkedIn, job search sites, and Gonzaga-specific resources.

BUSN.253.01 24694 Career Activation
April 3-4
This course is designed to help students understand and succeed in the job/internship search process and beyond! From finding job postings and tailoring resumes and cover letters, to interviewing both in-person and online, to negotiating that offer and succeeding in the workplace, students will learn how to prepare for a successful transition from college to career. Students will leave this course ready to continue their job search with tangible skills and resources that will help them stand out amongst other applicants and shine in their first professional positions.

Brittany Leland, Associate Director, Career Education & Experiential Engagement in Career and Professional Development at Gonzaga.

HOW ON-LINE WILL WORK: All class materials will be available on Friday, April 3 at 4 pm. You can work at your own pace and submit all assignments by the deadline of Friday, April 18 at 11:59 pm.

BUSN.254.01 24692 Image & Reputation Management
JEPSON 120
Feb. 22, Saturday, 9 a.m. – 5:30 p.m.
Feb. 23, Sunday, 9 a.m. – 5:30 p.m.
Vigil,S A
Whether it’s personal or professional, everyone has an image. You have a self-image and others have an image of you. Over time, you develop a reputation. What does your image say about you? Whether through social media, personal interaction, or word of mouth, your image and reputation can determine whether you prosper. This course is designed to support you in your endeavors to build, maintain, and even repair your personal and professional image and reputation.

BUSN.255.01 24691 Effective Negotiations
JEPSON 120
Feb. 8, Saturday, 9 a.m. – 5:30 p.m.
Feb. 9, Sunday, 9 a.m. – 5:30 p.m.
Bryan Blair, Sports Agent, Sports Consulting Northwest
This course aims to develop the learners leadership competencies, influence outcomes and achieve greater success moving forward. Negotiation and Conflict Resolution are two subjects you will be dealing with forever, it doesn’t matter which industry or walk of life you pursue. Your salary, problems in the workplace, selling goods for an employer, your kids bed time, there are an infinite number of ways you will utilize these skills.
The class material is drawn heavily from the Harvard Negotiation Project. The learner will develop these skills through real life examples and targeted role play. The learner will also explore the basics of conflict resolution that go hand in hand with negotiation.

BUSN.267.01 24695 Leadership
JEPSON 124
April 18, Saturday, 9 a.m. – 5:30 p.m.
April 19, Sunday, 9 a.m. – 5:30 p.m.
Gena Hoxha, Clinical Experience Coordinator at Gonzaga University School of Nursing and Human Physiology
Business leaders influence followers to use their skills and abilities to help achieve an organization’s mission. This course provides a case study of the art and science of leadership.

BUSN 268 CRN: 24883 Personal Financial Planning
April 17-18
Introduction to the fundamental principles of comprehensive personal financial planning. Class will include an analysis and evaluation of financial strategies, current topics in wealth management, and career options for financial planning.
Steve Larsen, President, Columbia Advisory Partners

HOW ON-LINE WILL WORK: Class will begin at 5 p.m. Friday, April 17 with a live Zoom session that will last approximately 1 hour. Live Zoom sessions will also take place Saturday from 9am -11am and 1pm -3pm. The remainder of class instruction will take place on recorded video and will include exercises that are due by the end of the day Sunday.

BUSN 269 CRN: 25156 Economics of the Side Hustle
April 3-5
Do you have a business idea, a charitable organization, or a hobby that you would like to turn into a business? All businesses or non-profit organizations do not have to start out as well capitalized entities where the founder devotes their entire life and stakes their fortunes on the pursuit of a business or a charitable organization. You can start small and develop over time, or keep the organization small through the use of a side hustle project. This class will cover the economics of the side hustle project by having you select and refine your own side hustle, determine the basic cost and financing of your business idea or organization, review different pricing strategies, and help determine a strategy to launch and maintain the project.
John Lyons, Senior Resource Policy Analyst, Avista

HOW ON-LINE WILL WORK: This class will start at 9 a.m. Saturday morning on Zoom. We will be working off-line and on-line until 5 p.m. on Saturday. We will start again on Sunday morning at 9 a.m. with more on-and-off line activities until Sunday at 5 p.m. Class materials will be available on Blackboard before the class starts on Saturday. You will have time during the class to work on your side hustle project and ask questions. The final project will be due by April 12.

MKTG 490 Promotion Project – MWF 3:10 to 4 p.m. – CRN 23425

Course Overview:
This is an experiential learning course in which you and your classmates become a marketing agency working for a real client. Over the course of your project you will plan and implement a promotional event and an associated advertising and public relations campaign designed to achieve your client’s objectives. In addition, you will manage a budget, conduct market research, make agency-style presentations to sell your ideas and communicate your outcomes to your client, and produce materials that document the implementation and results of your campaign. This course can help you improve your skills in marketing, HR, operations management, public relations, oral and written communication, event planning, time management, and teamwork. All students admitted to the course are expected to strive for excellence. This course requires substantial effort, but the rewards are great!

Who can take this course?
This course is open to business students of any concentration as well as non-business students (e.g., digital marketing, promotions, public relations, broadcasting, and communications majors).

Why should I consider this course?

• It fulfills up to 3 Broadening/Experiential credits required for business majors or may be used to fulfill the 3 upper division elective credits for Marketing concentrations. It also may be used to fulfill 3 elective credits for the Promotion and Advertising minors.
• Developing marketing strategies for today’s consumer marketplace is exciting and challenging. This course provides an opportunity for you to synthesize what you have learned in various courses. You will put your skills to work for a real client. You will have a chance to interact with business executives and see what it’s like to actually “do” marketing.
• Prospective employers value teamwork, communication skills, a sophisticated understanding of your area of interest, and evidence of project completion. By the end of the term, you will have practical marketing experience and a finished project to talk about and take to job interviews.

How do I get permission to enroll?
Submit a hard copy of your current resume and cover letter to Connie Lipsker by Friday, Nov. 15 at 5 p.m. (You can drop these off with the business school administrative assistants.)

In the letter, please indicate the following:
1. Which project areas (project coordinator, promotions, advertising, public relations, market research, communications) are your first and second choices
2. Why those areas are particularly attractive to you
3. Any experience (work, volunteer) or qualifications (including coursework) you have in those areas

Course enrollment will be capped at 16 students per project; therefore, it is in your best interest to put together a solid resume and cover letter. You will be notified by Dec. 6 whether you have been accepted into the course so that adjustments to your spring schedule can be made, if necessary.

The primary purpose of the application process is to make sure that students have course preparation in order to benefit from and contribute to the course and its outcomes. I will be looking for students who have coursework and perhaps some work experience related to marketing research, advertising, promotions, personal selling, graphic design, digital marketing, public relations, and communications. If you plan to take any of these courses concurrently with the Promotion Project course, you should find many opportunities in the project to apply the concepts you are learning. The project work is demanding (but fun!), and the expectations regarding the quality of work are very high. Therefore, we will also be looking for students who have good academic records and who have demonstrated a commitment to hard work.

Project Areas: These areas represent the organizational structure that has generally been used in the past. It may be reconfigured to better suit this project, as needed.

• Project Coordinator/Budget Director—overall team leader and liaison with instructor and client, oversees the budget and use of project funds (Note: the Project Coordinator is elected at the beginning of the semester. Please indicate in your cover letter if you are interested in this position.)
• Market Research—oversees pre- and post-campaign research design, data collection, and analysis
• Promotions—oversees all facets of any promotional event(s), including logistics and sponsorships
• Advertising—oversees design and placement of advertising for the campaign, including social media
• Public Relations—oversees media coverage and publicity, charity initiatives, prize donations, and correspondence
• Communications—oversees the layout and content of the marketing proposal and recap presentations made to the client as well as producing written documents.

Reflections from past Promotion Project students:

• “This project has given me the opportunity to learn what a classroom setting couldn’t offer me.”
• “Seeing all of our hard work come together on the event day was so exhilarating. Despite a few mishaps, I was so proud that we had the strength and determination to pull off an extremely successful event.”
• “Being in this agency has been an excellent opportunity to expand and fine-tune talents that have been four years in the making.”
• “This is an experience I will remember for the rest of my life.”
• “Through this project, I gained valuable experience, made new friends, and created life-long memories.”
• “The Promotion Project was the best way to wrap up my college career. It gave me a chance to take all of the knowledge I had gained in the classroom and apply it in a practical setting.”

Questions? Contact Connie Lipsker
lipsker@gonzaga.edu or 313-7042